workshops
- Write So Your Clients Will Read | Destination Success conference | Cleveland, Ohio | July 2025
- They Already Sent a Poet, and It's You | LavaCon Content Strategy conference | Atlanta, Georgia | October 2025
I'm a poet & teacher
... spreading the message that writing well-crafted, publication-ready poetry grounds us, connects us to each other & the planet, builds skills needed in our day jobs, promotes social justice, and lifts our network of souls.
My poetry focuses on place, and often explores cultural touchstones (like Disney and Star Wars) or spiritual practices.
I'm a technical writer in the software industry and a part-time travel agent.
My poetry focuses on place, and often explores cultural touchstones (like Disney and Star Wars) or spiritual practices.
I'm a technical writer in the software industry and a part-time travel agent.
the r.e.a.d.e.r.s. method writing framework for travel agents
R — Rethink the Reason
Why are your clients not reading? Explore the possible reason, and spend energy on what you can control.
E — Establish Patterns
Your reader’s brain is scanning for structure. Give it consistent formatting, placement, and style cues.
A — Align with the Goal
Readers come to writing with a goal in mind. Meet them where they're at.
D — Divide into Types
Break that wall of text into clear types. Let each one do one job well.
E — Embed meaning
Visually support your message with meaningful formatting.
R — Reduce to Essentials
Cut clutter. Say what matters, simply.
S — Sharpen Your Tools
Use free tools, like readability tests and style guides. Keep growing your communication craft.
Carol's 'Writing So Clients Will Read' was incredibly eye-opening and packed with valuable insights. It was informative, engaging, and offered clear takeaways that I’ve already started applying in my business. I learned so much and highly recommend it to anyone looking to improve their communication with clients.
LORI G.
incredibly eye-opening
The workshop was fun, fascinating, and practical. We seemed to cover a lot of territory even while we had plenty of time to try things out. I am quite sure that my new appreciation for, and reinforced attendance to, the power of words will impact how I write generally - and for the better.
JOE G.
fun, fascinating, and practical
- "Since watching this I have already tried to be more mindful of using concise wording."
- "I've already integrated [techniques] into most of my client emails - all black print, left justified, simplified/shorter verbiage. Love it!"
- "I will be simplifying what I say on my travel 'have a great trip' emails."
- "[I'm going to] eliminate the flowery language better suited toward marketing/sales."
- "I didn't realize how many people can't read well."
After the live session
the course is based on, agents said:
- "I tend to be someone who goes for the fun, funny messages and info to clients. I am going to work on keeping it simple, not fancy, not funny and being a little more serious."
- "I tend to like to bold and underline things. I will definitely be re-evaluating that! Great class!
- "This is an excellent webinar!! I love Cut & Simplify. I am very detail-oriented and sometimes I write too much for my clients. I am learning how to make the information organized and to the point, without the fluff. I bookmarked the Flesch Kincaid Calculator!"
- "So many great resources."
